Team Roca Hawaii
Your Personalized
Strategic Selling Plan
Prepared exclusively for John Spicer
78-6800 Alii Dr Apt 182, Kailua Kona, HI 96740
Take your time with this plan. We'll review the selling strategy, the timing, and the numbers together — so when the moment feels right, you can make a confident, well-informed decision about your home.
Your Questions, Answered
A few of the things on your mind — and how I'd approach each one with you.
How do you figure out what my Kona condo is actually worth?
Pricing isn't a guess — it comes from current comparable sales and the competing listings on the market right now. Before we meet, I'm preparing a property-specific market analysis for your condo on Alii Drive so we can look at the real numbers together.
What will I actually walk away with after the sale?
To estimate your net proceeds, we'll need two things: your estimated selling costs and your current mortgage payoff information. Bring those to our meeting and we'll walk through an estimated proceeds summary side by side.
With the repair happening next door, is now really the time to list?
That's exactly what we'll decide together on Friday. We can look at the property, talk through the timing, and choose whether it makes sense to launch now or once the adjacent work is complete — no pressure either way.
What about the First Look program?
First Look is one option we can explore together to see if it fits your goals and timeline. I'll walk you through how it works so you can decide what's right for you — there's never any obligation to participate.
Your Plan Is Being Prepared
We're preparing your property-specific market analysis, comparable sales and recommended selling strategy for our appointment.
Appointment · Friday, August 28, 2026 at 11:00 AM
See Your Home Through a Marketing Lens
- 01
Highlight the features that make your home stand out — from your oceanfront setting on Alii Drive to the air conditioning and turnkey vacation-rental appeal.
- 02
Help buyers picture the lifestyle your home offers along the Kona coast.
- 03
Coordinate presentation, positioning and promotion for a purposeful launch.
The Five-Step Listing Process
Clean & Stage
Complimentary cleaning and professional staging.
Epic Photography with Aerial
Professional imagery that showcases the home and setting.
Lifestyle Video
A compelling story that helps buyers connect with the property.
Strategic Listing Launch
A coordinated introduction to brokers, lenders and buyers.
Digital Marketing Plan
Targeted promotion and follow-up designed to generate qualified interest.
Tailored to your property on Alii Drive — and timed around our August 28 appointment.
Replace with supplied brand asset
Experience Matters.
Strategy Matters More.
Thoughtful preparation, strong presentation, and clear guidance — that's how I help you move forward with confidence.
What We'll Review Together
- 01Current market position and pricing strategy.
- 02Recommended preparation and launch timing.
- 03Estimated selling costs and net proceeds.
- 04Selling versus continuing to rent.
- 05Next steps that fit your goals.
“If the strategy, timing and numbers make sense, we can discuss moving forward together.”